Dead Girl No Longer Most Likely to Succeed

Via MetaFilter, some viral marketing for the upcoming Batman film. We start with the Gotham Times, and then get the Ha Ha Times as re-edited by the Joker. I particularly like how the ads, which seem rather normal on the first go-round, become incredibly sinister in the Joker’s version — even when the text has been left unaltered. (Check out, for example, the water-filtration ad at bottom-right here and then here.)

Every nerd movie with half a budget includes some sort of obligatory viral marketing piece nowadays, but it’s still nice to see it done pretty well.

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